Healthy Crunch Rebranding (2023)
Self-directed Project
Healthy Crunch is a local Canadian health food brand. Its founder, Julie Bednarski, felt that there was a lack of healthy options in the existing Crunch and this inspired her to explore and create food that is both delicious and healthy.
When I did the market research, I found that its packaging lacked competitiveness and did not convey the brand mission well. Hence, I redesigned it to better convey the brand's mission and increase the brand benefits.
Challenge
Healthy Crunch products have many features that require a clear hierarchy of information. To do this, I organized the brand's messages into three levels and graded them using font size and color. As a School Approved product, its audience is parents and children, so the use of illustrations can better express this feature.
Research
Marketing
Website & Social Media Homepages
SWOT
Brand Identity Redesign
Original Brand Identity
Redesigned Brand Identity
Packaging Redesign
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
